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THAT PENUMBRA OF APPROBATION THAT PENUMBRA OF APPROBATION "There is no penumbra of approbation round the theory of equilibrium. Equilibrium is just equilibrium." Discuss. Yes, this was a question we had in our Economics paper...

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Swami Vivekananda at Harvard Swami Vivekananda’s stay at Harvard , although well documented, presents many incidents that have been relatively unnoticed. This, the 150th year of Swamiji’s  birth anniversary, is an appropriate...

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Vishwanath’s First Century and a Kick start to my... It is amazing how a small incident can make a crucial difference to your life and career. This was what Vishwanath’s test debut did to me. I was a relatively junior official in my company. I knew I was...

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Meeting Satyajit Ray......and into Ashani Sanket (Satyajit Ray and I have had very little in common, personally and certainly not professionally. Most mornings I drove past Ray's house on Bishop Lefroy  Road and parked my car close by. I had, however...

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AMRITABHASHINI and its Fading Footprints In the Wikipedia pages on Kottakkal, there is a mention of Amrutabhashini . I quote ,” The development activities of women included modern publications such as Amritha Bhashini and Bala Chandrika, published...

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An Approach to Planned social Change: Social Marketing

Category : Non Profits

Marketing of social causes-referred to as Social Marketing- has, over the years,  grown into a specialised application area. The growth has been slow but significant. Be it in fundraising ,health communication, or social welfare program,s the social sector has been increasingly looking to marketing expertise for conceiving an agenda of action and then implementing it.

This was not so  way back in late 1970’s when I started teaching the subject.The place was the Jamnalal Bajaj Institute of Management of the University of Mumbai and the class, the first batch of students doing the Masters Programme in Marketing Management. The subject had not become fashionable then and had not entered the curriculum of any other programme including the full time MMS programme.

The Director, Dr Varanasy Murthy himself had put together the syllabus. When he told me to handle it, I was nervous and said I did not have the expertise to teach the subject. He said” If had found an expert I would not have called you. Try to coordinate the programme. Organize presentations by leaders of social service organisations and research bodies and get your students to analyse them in marketing terms and come up with solutions”

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Lucky enough to be associated with Prof. Raja

Category : Feedback

I am lucky enough to be associated with Prof. Raja for the last ten years. I could learn many things from him because of the long and extensive interaction with him. I am happy that not only I but now many, many others on the web will be benefited from his ideas through his website.I really liked the article titled “Turning a Person into a Brand” on the website. I expect many more such articles to come on the website.

Devang Desai,
GIDC ROFEL BUSINESS SCHOOL, VAPI

Indeed good recognition of your excellent work

Category : Feedback

Indeed good recognition of your excellent work over the years acknowledged by some of the renowned personalities. On a personal front it has been wonderful knowing you and Indira as good human beings. Best wishes, always.

Dr Vinod Karnik,
Chairman – Sygnet Consultants

Pulling Together

Category : Learning Resources

These motivational series on leadership and team building are of absorbing interest. Simple and direct and yet captures your imagination. Management trainers would find them useful.

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Knowledge @Wharton

Category : Learning Resources

One of the sources that I frequently turn to for quick updates on current business trends, is Knowledge @Wharton website. You will find on that website analyses of thoughts and practices in the world of management, interviews with leading thinkers who are shaping the lives of millions through their power or influence.

Knowledge @Wharton is the Wharton School’s online business journal. It is an expression of the School’s willingness, perhaps eagerness, to share its intellectual capital. → Continue

A Family Reunion

Category : Miscellany

Return to Kottakkal

A recent visit to my birthplace, Kottakkal, after a gap of 22 years, triggered in me a strong urge to dive deep into my family history.

I visited Kottakkal to attend a family reunion.  The place had changed beyond recognition and to my family, I too had. Our annual get-togethers started six years ago and have done much to bring together a family, which the Hindu reported, has 250 members.. Together with  spouse and children of male members, who are not family members in a matriarchal community, the number  in the extended family  goes  up to 450. About 250 turn up. Only five families now live in Kottakkal and the burden of organizing the day long meet,  with breakfast, lunch, introductions and a cultural programme, is cheerfully borne by them. → Continue