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Vishwanath’s First Century and a Kick start to my... It is amazing how a small incident can make a crucial difference to your life and career. This was what Vishwanath’s test debut did to me. I was a relatively junior official in my company. I knew I was...

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Meeting Satyajit Ray......and into Ashani Sanket (Satyajit Ray and I have had very little in common, personally and certainly not professionally. Most mornings I drove past Ray's house on Bishop Lefroy  Road and parked my car close by. I had, however...

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AMRITABHASHINI and its Fading Footprints In the Wikipedia pages on Kottakkal, there is a mention of Amrutabhashini . I quote ,” The development activities of women included modern publications such as Amritha Bhashini and Bala Chandrika, published...

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Another Family Reunion Family Reunion-May 11, 2014 The Kizhakke Covilagam family reunion I attended in 2010 was my first experience of attending the annual family meet, started ten years ago. I attended it a second time...

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Medical Education: Is Ethics part of it ? July 31, 2014 diagnostic tests It is high time that a formal course in ethics is made an integral part of medical education. An administrator of a leading hospital in Mumbai, herself a doctor, told...

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Why this Kolaveri di…….indeed why?

Category : Non Profits

The phenomenal success of Kolaveri di is now being discussed in marketing sessions at leading management institutes. Dhanush would probably be the first to agree that the unintended consequences of his effort should not be elevated to the outcome of a grand marketing strategy. It is a fun song. It just happened.

Reporting in the Times of India of 5 December, Chitta Unnithan quotes an IIM Professor’s reference to the song as “a perfect example of viral marketing, which has created a huge difference in the world of publicity”.

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