Myths, legends and authentic stories abound in visionary organizations. Some see great instructional value in story telling; it is said that storytelling is fundamental to informal learning and that 70% of the skills, information and competence in the workplace is acquired through informal learning. Stories build trust, raise vital issues and communicate more effectively than cold analysis of the organization’s vision and core values to its stakeholders. Social service organizations like World Vision India and Cry put them to good use in India. The medical profession recognizes the healing attributes of story telling. So do religious leaders.
Even in formal learning, the cases taught at business schools resemble story telling and these are used for analysis, generation of solutions and understanding of intricate issues… Publications like the Harvard Business Review and the Wall Street Journal have published articles on the uses of business story telling. At business schools in the U S, offering courses in story telling for leaders is a growing practice.
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