One of the most satisfying projects that I have seen in my Rotary Club has been the Vocational Loan Scholarship Scheme. It has changed the lives and fortunes of many in a way that neither they nor we had visualised. The Scheme was conceived and launched in 1994 by one of the Past Presidents, Subhashis Bhattachary, soon after he became the President. During the last sixteen years it has worked very well for us and for the loan scholars.
I have had my interactions with the loan scholars. One event where they were brought together was documented by Subhashis himself. I reproduce it below, not merely because I figure in it but for the touching words of a scholar that moved many of us. → Continue
On Stephen Covey’s book – The 8th HABIT
Stephen Covey’s The Seven Habits of Highly Effective People was a milestone in the history of “success” literature. The 8th Habit comes 15 years later, not as an afterthought or extension of The Seven Habits, but as an attempt to offer a new roadmap to personal and organizational greatness. Effectiveness is no longer an option, Covey says. It is an imperative, the ‘price of entry to the playing field’. To survive and thrive in today’s world we need to go to an altogether new dimension of fulfillment, passionate execution and greatness. We need to tap into the higher region of human genius. This he calls “VOICE” → Continue
Like the character in one of Moliere’s plays who suddenly discovered that he had been speaking prose all his life, we might suddenly discover that we are marketing ourselves all the time. Not very effectively, because we hardly give any thought to it. Understandably we do not think of ourselves as brands as well as brand managers to market that brand. Is a professional approach needed?
Personal branding is apparently a growth industry in the United States. Persons like Charles Schwab and Oprah Winfrey are as powerful brands as Pepsi and Kodak. Tom Peters is a one man brand. They have a vision of where they want to go and an understanding of what it takes to develop brand power.