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Vishwanath’s First Century and a Kick start to my... It is amazing how a small incident can make a crucial difference to your life and career. This was what Vishwanath’s test debut did to me. I was a relatively junior official in my company. I knew I was...

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Meeting Satyajit Ray......and into Ashani Sanket (Satyajit Ray and I have had very little in common, personally and certainly not professionally. Most mornings I drove past Ray's house on Bishop Lefroy  Road and parked my car close by. I had, however...

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AMRITABHASHINI and its Fading Footprints In the Wikipedia pages on Kottakkal, there is a mention of Amrutabhashini . I quote ,” The development activities of women included modern publications such as Amritha Bhashini and Bala Chandrika, published...

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Another Family Reunion Family Reunion-May 11, 2014 The Kizhakke Covilagam family reunion I attended in 2010 was my first experience of attending the annual family meet, started ten years ago. I attended it a second time...

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Medical Education: Is Ethics part of it ? July 31, 2014 diagnostic tests It is high time that a formal course in ethics is made an integral part of medical education. An administrator of a leading hospital in Mumbai, herself a doctor, told...

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An Approach to Planned social Change: Social Marketing

Category : Non Profits

Marketing of social causes-referred to as Social Marketing- has, over the years,  grown into a specialised application area. The growth has been slow but significant. Be it in fundraising ,health communication, or social welfare program,s the social sector has been increasingly looking to marketing expertise for conceiving an agenda of action and then implementing it.

This was not so  way back in late 1970’s when I started teaching the subject.The place was the Jamnalal Bajaj Institute of Management of the University of Mumbai and the class, the first batch of students doing the Masters Programme in Marketing Management. The subject had not become fashionable then and had not entered the curriculum of any other programme including the full time MMS programme.

The Director, Dr Varanasy Murthy himself had put together the syllabus. When he told me to handle it, I was nervous and said I did not have the expertise to teach the subject. He said” If had found an expert I would not have called you. Try to coordinate the programme. Organize presentations by leaders of social service organisations and research bodies and get your students to analyse them in marketing terms and come up with solutions”

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Precious Moments

Category : Non Profits

I would like to share  a story I heard the other day. It is about a young man who received a brand new car as a New Year gift from his elder brother. As he brought  the car out and parked it near a municipal school, an eight year old boy came up, looked at the car and. as if under a spell, said ‘How beautiful!’. And he asked “Sir, may I touch it?’. Partly amused and certainly pleased, the owner said ‘Go ahead’. The boy then asked him what he had paid for the car. ‘Nothing, the owner said.’ ‘It is a gift from my brother.’ → Continue

Fellowship in organizations

Category : Non Profits

The warmth of fellowship is often experienced in Rotary through a small but memorable experience .I had my first taste of it soon after I joined the Rotary. The summer of 1984 was a seemingly endless nightmare for us, with my wife lying,  virtually reborn, in a Bangalore hospital, after a gruesome road accident. I distinctly remember one sweet incident of those months –  meeting a young Rotarian in a new Rotary Club in that city. His voice came across the telephone the next morning with a concern that touched us. “Any help I can organise for you, Raja? Medicines? I work in a  pharma company. What about the blood transfusion you mentioned!” By the grace of God, we didn’t need any help, But the face of the young friend stands out as the only sweet recollection of that bitter summer in Bangalore. → Continue

In unending search of the best!

Category : Non Profits

I was on the Executive Committee of a body that had on it very bright thinkers. The Committee used to meet on the second Monday of every month. The meetings were memorable as much for depth of discussion as for follow up failures! I remember one session to discuss and plan for a major event about five months away. Promotional material had to be prepared and a proposal from the Chairman of the subcommittee  had to be approved.

Several alternatives were discussed. One was selected and the Chairman was authorised to get the job done. → Continue

The Power of Visioning

Category : Non Profits, Personal Growth Strategies

One of the most satisfying projects that I have seen in my Rotary Club has been the Vocational Loan Scholarship Scheme. It has changed the lives and fortunes of many in a way that neither they nor we had visualised. The Scheme was conceived and launched in 1994 by one of the Past Presidents, Subhashis Bhattachary, soon after he became the President. During the last sixteen years it has worked very well for us and for the loan scholars.

I have had my interactions with the loan scholars. One event where they were brought together was documented by Subhashis himself. I reproduce it below, not merely because I figure in it but for the touching words of a scholar that moved many of us. → Continue