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For quarter of a century he has been concerned with management education.For quarter of a century he has been concerned with... I have known Professor Raja for more than a decade. He has deep insight into managerial issues, which he acquired from his long association with Indian industry. For quarter of a century he has been concerned...

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No one that I know updates himself so diligently and fully as he doesNo one that I know updates himself so diligently and... I am delighted to know that  K.C.R. Raja is starting his website, devoted to Management Education and Management of Institutions. I have had the privilege to know  Raja for many years and while few have...

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TURNING A PERSON INTO A BRANDTURNING A PERSON INTO A BRAND Like  the character in one of Moliere’s plays who suddenly discovered that he had been speaking prose all his life, we might suddenly discover that we are marketing ourselves all the time. Not very...

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Leadership in the New MilleniumLeadership in the New Millenium On Stephen Covey’s book - The 8th HABIT Stephen Covey’s The Seven Habits of Highly Effective People was a milestone in the history of “success” literature. The 8th Habit comes 15 years later,...

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Prof Raja's ideas should be studied with seriousness - V.K. Madhav MohanProf Raja's ideas should be studied with seriousness... I have the privilege of being closely associated with Prof KCR Raja for over a decade now. Every minute spent with him has been enriching! His erudition knows no boundaries; in any situation he is able...

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K.C.R Raja Rss

Why this Kolaveri di…….indeed why?

Posted by Prof. KCR Raja | Posted in Non Profits | Posted on 12-12-2011

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The phenomenal success of Kolaveri di is now being discussed in marketing sessions at leading management institutes. Dhanush would probably be the first to agree that the unintended consequences of his effort should not be elevated to the outcome of a grand marketing strategy. It is a fun song. It just happened.

Reporting in the Times of India of 5 December, Chitta Unnithan quotes an IIM Professor’s reference to the song as “a perfect example of viral marketing, which has created a huge difference in the world of publicity”.

Another Professor, from IIM Lucknow is quoted as saying that his class was discussing the beautiful strategy used by Kolaveri di and that it could be used by a company to leverage its marketing activities. A third, from IIM K, has done a case study on the song, calling it Project Kolaveri.

This is understandable. Professors of management would want to be the first to take real life happenings for class room discussion and for lessons to reinforce the concepts they have taught. There is nothing wrong with this. The more recent or familiar the event, the greater would be its impact on the class. It would also be creative if the event has nothing to do with business situations the student normally expects to get. This explains why many teachers now use films like Gandhi, Twelve O’clock High, Twelve Angry Men, Lagan and Tare Zamin Par for what is termed an experiential exercise.

However, in our anxiety to do this, many of us draw wrong, hurried conclusions from incomplete data and insufficient analysis.

DR K C K E Raja

Posted by Prof. KCR Raja | Posted in Miscellany | Posted on 07-04-2011

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FOND MEMORIES-

Of Dr Kuttiettan Raja

(Of a Life that made a difference to many lives.)

At the age of twelve, I was told by my mother and uncle that I would shift permanently and pursue my school and college studies in Delhi. My uncle took charge of my life from then onwards and I spent over 19 years, the most impressionable years of my life with him. Till his death in 1963, he tried to give me the best he could.

Today, at a distance of 48 years, I can perhaps see and feel his presence with a deep sense of love and gratitude. I am recording for my own satisfaction observations on what I have seen and heard of him during those years.

As a member of what was once one of the most orthodox families in Kerala, he had many firsts. He was the first member of our family (all three branches) to become a medical doctor, the first to go abroad for higher studies (going abroad was then frowned upon by the conservative, senior members of the family) the first Indian to hold the highest post in health administration in India.

Early Years

My uncle, known as Kuttiettan to our family and as Dr K C K E Raja to the world outside, was born at Kottakkal on August 19, 1893. The eldest of four children who survived till adulthood, he was deeply dependent on his parents, Eduthympatty Thampuratty and Azhagapura Vasudevan Namudiri. His mother’s death at the age of 36, a few days after  delivery, for the eighth time, shattered Kuttyettan. From then on he had to be on his own.

Kuttyettan had his early education at Kottakkal, in a primary school run by family members within the family premises. He then went to Zamorin’s college, (now Guruvayurappan College) and after completing the Intermediate Examination, went to Madras to register for graduation in English literature.

He did not stay there for long. As the eldest son, he came back to Kottakkal to observe for a year the diksha and all daily rites associated with his mother’s death. A year later, he went back to Madras, this time to study medicine.

Career-Beginnings

On getting his medical degree, my uncle may have practised for a while but chose to go into public health administration. He started his career as  Health Officer, in Ooty, and his experience turned out to be a tough test of his integrity, courage and character. He came almost into  direct confrontation with suppliers of adulterated foodstuffs, mainly milk .He had to inspect the markets and take action against sellers of substandard meat and fish. The Health Officer soon became the most targeted official among these traders. With some political clout, they got complaints against him right up to the Governor of Madras, an Englishman. In a tribute to my uncle, published in the Hindu soon after his death, Mr M K Vellodi, his close friend from school days, described in moving terms how my uncle stood his ground in his meeting with the Governor. He came back to Ooty and did what he thought was legally and morally right.

(Mr Vellodi’s career ran parallel to my uncle’s. As a member of the old ICS he rose to the highest rank that a civilian administrator could have risen to – that of the Cabinet Secretary.)

Perhaps the prospect of continued confrontation, and of course, the thought of advancing his career  prompted my uncle to go abroad for higher studies. He went to the University of Cambridge to specialize in Public Health and Vital Statistics. He recalled to me later his  attending the lectures of Prof Karl Pearson, at London or Cambridge –Pearson was then Professor at the University of London and had already become famous with his book The Grammar of science- and studying under some of the famous teachers of statistical sciences.

Stint as Professor

On return to Ooty, my uncle decided to change course. He found for himself a more satisfying job as Professor of Public Health and Vital Statistics at the All India institute of Hygiene and Public Health at Calcutta. This brought him  close to Professor Mahalanobis who had  set up the Indian Statistical Institute. Mahalanobis got my uncle involved in the work of the Institute in the area of vital statistics. Two of his articles in the Institute’s journal, Sankhya, got quickly noticed- A forecast of Population Growth in India and later, Population Projections for the 1941 Census. From then on he was associated with the country’s  population census and was on the Committee to advise the Registrar General for the population censuses conducted in 1951 and 1961. The relationship with Mahalanobis lasted till my uncle’s death in 1963.

Onward to Delhi

In 1938, my uncle moved to New Delhi and back to public health administration in the Central Government’s Directorate of Medical Services. The top posts of Director General, Additional Director General and Deputy Director Generals were always occupied by Englishmen. He joined as an Assistant Director General. He rose to the post of Director General in 1947, soon after India attained independence-the first Indian to hold that post.

I remember the darkest hours that Delhi had seen soon after partition when thousands of refugees from across the border had converged on the capital. There were two refugee camps to give them shelter. The bitterness of partition had created a seething ferment, riots in Delhi and a dangerous atmosphere in the refugee camps. The outbreak of epidemics, particularly cholera, was a real prospect. As Director General of Health services my uncle had the overall responsibility to take preventive steps and to pay special attention to the camps. He accompanied almost every day,  Prime Minister Jawaharlal Nehru to the two refugee camps amidst all the tension that could have exploded any moment.

Earlier in 1944-45, my uncle was the Member Secretary of the Health Survey and Development Committee. Amongst the more important recommendations of the Committee was a proposal to start post graduate medical education in India. On his retirement as Director General, he was invited to implement this proposal and was commissioned to visit a number of countries running postgraduate medical education programmes. He prepared a blueprint and for 5 years he worked on it .The result was the All India Institute of Medical Sciences in Delhi.

Perhaps in recognition of this, he got the Padmabhushan Award from the President of India in 1957.

Back to Education

In 1956, my uncle was invited by Dr John Mathai, then Director of Tatas, to set up a Demographic Research and Training Centre in Bombay- then a joint project of Sir Dorab Tata Trust and the Government of India to serve training needs in population studies in the South East Asian region. It is now called the International Institute of Population Studies. He was the Founder Director and served at the Institute from 1956 to 1959.Tatas took great interest in the project to the extent of giving us the residential quarters kept for Director of the Tata Institute of Social Sciences for personal and official use. We lived there for the three years of his tenure under the contract.

Return to Kerala

Some 50 years after my uncle left Kerala, destiny brought him back, this time as the Vice Chancellor of the University of Kerala. He remained Vice Chancellor for the full term of 3 years. I remember his talking during this period about the need for more universities- All Kerala had only one University. A visionary, he wanted to lay the foundation for universities at Cochin and Calicut. I remember the sense of joy he had when he laid the foundation for the centres at Cochin and Calicut as a prelude to the starting of  full fledged universities.

My uncle’s term as Vice Chancellor ended in March 1963.We then moved to Nallur near Feroke, where the family property was allotted to my uncle, my mother and me. . The house, about 2 acres needed extensive repairs. He was busy with this. Equally busy he was with other assignments, starting to write the chapter on Health in the Indian Gazetteer, and visiting Delhi and Bombay for odd assignments. Early August that year, he was delighted to be invited as the Chief Guest at the Convocation of the International Institute of Population Studies .He did this on August 20 and returned on August 23.

He got ready to celebrate his seventieth birthday on 26 August. We had an unusually large number of guests and he spent good deal of time with them. There was a new glow on his face- a look of fulfilment, a sense of relaxation I had not seen in him for a long, long time.

The next day, August 27, 1963 he was scheduled to leave for Madras by train.

This did not happen. He woke up at around 5 AM and tried to relax in a  reclining chair outside his room. My mother brought him his morning tea at 6 AM. He kept this aside and said he felt a pain in the chest he had never had before. Before anything could be done he was gone. He lay calm as if he was asleep, as calm as he was in life.

I have sadly lost many documents that I had kept out of sheer nostalgia: a condolence letter to him from Jawaharlal Nehru when my aunt passed away in 1952; a speech of his on Tagore; an introduction to a book of essays written by Sivdas Menon of Guruvayurappan College-they had been together at Madras during college days; his correspondence on population with Frank Notestein, eminent Population Expert at Princeton University and so on.

These do not matter to me now. What I treasure more than them is the memory of a person with exemplary courage, commitment, competence and character. A person who would stand up for his ideals at any cost. A person who would keep his friendships while refusing to compromise on issues. One who held no personal rancour against anyone . A man who was calm in all circumstances and helpful to everyone as much as he was to his own family.

Indeed he was a role model.

Not only for me, but for many others who had valued his kindness ,care and concern and whom he had touched at critical moments of their life and career.

The Japanese Threat and the Long March to Kozhichena

Posted by Prof. KCR Raja | Posted in Miscellany | Posted on 23-01-2011

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As I drove from Kozhikode to Kottakkal last summer, my eyes suddenly spotted the word Kozhichena on a small signpost. Did it ring a bell? Yes,it did. Of my first and only visit more than 60 years ago, under strange circumstances. Of the Japanese threat and of our school’s long march to Kozhichena in my second year in high school.

Kozhichena’s claim to recognition lay in its being the training hub of the Malabar Special Police (MSP). The MSP was a para military force , set up by the British Raj soon after the Moplah Rebellion in 1921,to handle all forms of disorder and to deal with such uprisings.It was specially trained in the brutal tactics of torture. Even we , the children, had heard of their skills of savagery. In the pre- independence period,MSP used their tactics indiscriminately on whoever fell into their hands, be they communists, communalists or congressmen.

Kozhichena was known for little else. Till, one day in 1942, an incident suddenly gave it a brief moment of heightened attention.

Floating Supermarkets in Kerala!

Posted by Prof. KCR Raja | Posted in Non Profits | Posted on 19-12-2010

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Here is an interesting video from the Wall street Journal on an innovative retailing venture in Kerala, India! A win- win ! Pl follow the link.

http://online.wsj.com/video/floating-supermarket-caters-to-indian-villagers/AF2D474B-97BE-4661-AF30-9236E410A7B9.html

Kottakkal and the Malabar Six

Posted by Prof. KCR Raja | Posted in Miscellany | Posted on 14-12-2010

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This is a slice of an educational experience I had during early schooling at Kottakkal. An experience that is almost a forgotten dream from a mythical past. Days at school filled with fun, frolic and yes, fear.

I studied up to the III Form (8th Std) at Kottakkal before my mother and uncle decided to shift me to Delhi. In the best Mrumakkkathayam tradition, my uncle decided to take care of me , his only sister’s only son. This meant our shifting to New Delhi when I was only twelve.

An Approach to Planned social Change: Social Marketing

Posted by Prof. KCR Raja | Posted in Non Profits | Posted on 18-11-2010

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Marketing of social causes-referred to as Social Marketing- has, over the years,  grown into a specialised application area. The growth has been slow but significant. Be it in fundraising ,health communication, or social welfare program,s the social sector has been increasingly looking to marketing expertise for conceiving an agenda of action and then implementing it.

This was not so  way back in late 1970′s when I started teaching the subject.The place was the Jamnalal Bajaj Institute of Management of the University of Mumbai and the class, the first batch of students doing the Masters Programme in Marketing Management. The subject had not become fashionable then and had not entered the curriculum of any other programme including the full time MMS programme.

The Director, Dr Varanasy Murthy himself had put together the syllabus. When he told me to handle it, I was nervous and said I did not have the expertise to teach the subject. He said” If had found an expert I would not have called you. Try to coordinate the programme. Organize presentations by leaders of social service organisations and research bodies and get your students to analyse them in marketing terms and come up with solutions”

Lucky enough to be associated with Prof. Raja

Posted by Prof. KCR Raja | Posted in Feedback | Posted on 18-11-2010

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I am lucky enough to be associated with Prof. Raja for the last ten years. I could learn many things from him because of the long and extensive interaction with him. I am happy that not only I but now many, many others on the web will be benefited from his ideas through his website.I really liked the article titled “Turning a Person into a Brand” on the website. I expect many more such articles to come on the website.

Devang Desai,
GIDC ROFEL BUSINESS SCHOOL, VAPI

Indeed good recognition of your excellent work

Posted by Prof. KCR Raja | Posted in Feedback | Posted on 18-11-2010

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Indeed good recognition of your excellent work over the years acknowledged by some of the renowned personalities. On a personal front it has been wonderful knowing you and Indira as good human beings. Best wishes, always.

Dr Vinod Karnik,
Chairman – Sygnet Consultants

Pulling Together

Posted by Prof. KCR Raja | Posted in Learning Resources | Posted on 12-11-2010

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These motivational series on leadership and team building are of absorbing interest. Simple and direct and yet captures your imagination. Management trainers would find them useful.

View Movie

Knowledge @Wharton

Posted by Prof. KCR Raja | Posted in Learning Resources | Posted on 12-11-2010

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One of the sources that I frequently turn to for quick updates on current business trends, is Knowledge @Wharton website. You will find on that website analyses of thoughts and practices in the world of management, interviews with leading thinkers who are shaping the lives of millions through their power or influence.

Knowledge @Wharton is the Wharton School’s online business journal. It is an expression of the School’s willingness, perhaps eagerness, to share its intellectual capital.