The phenomenal success of Kolaveri di is now being discussed in marketing sessions at leading management institutes. Dhanush would probably be the first to agree that the unintended consequences of his effort should not be elevated to the outcome of a grand marketing strategy. It is a fun song. It just happened.
Reporting in the Times of India of 5 December, Chitta Unnithan quotes an IIM Professor’s reference to the song as “a perfect example of viral marketing, which has created a huge difference in the world of publicity”.
FOND MEMORIES – Of Dr Kuttiettan Raja
(Of a Life that made a difference to many lives.)
At the age of twelve, I was told by my mother and uncle that I would shift permanently and pursue my school and college studies in Delhi. My uncle took charge of my life from then onwards and I spent over 19 years, the most impressionable years of my life with him. Till his death in 1963, he tried to give me the best he could.
Today, at a distance of 48 years, I can perhaps see and feel his presence with a deep sense of love and gratitude. I am recording for my own satisfaction observations on what I have seen and heard of him during those years.
As a member of what was once one of the most orthodox families in Kerala, he had many firsts. He was the first member of our family (all three branches) to become a medical doctor, the first to go abroad for higher studies (going abroad was then frowned upon by the conservative, senior members of the family) the first Indian to hold the highest post in health administration in India.
As I drove from Kozhikode to Kottakkal last summer, my eyes suddenly spotted the word Kozhichena on a small signpost. Did it ring a bell? It did. Of my first and only visit more than 60 years ago, under strange circumstances. Of the Japanese threat and of our school’s long march to Kozhichena in my second year in high school.
Kozhichena’s claim to recognition lay in its being the training hub of the Malabar Special Police (MSP). The MSP was a para military force , set up by the British Raj soon after the Moplah Rebellion in 1921,to handle all forms of disorder in the Malabar region which then was part of the Madras Presidency. The MSP was specially trained in the brutal tactics of torture. Even we , the children, had heard of their skills of savagery. In the pre- independence period,MSP used their tactics indiscriminately on whoever fell into their hands, be they communists, communalists or congressmen.
Kozhichena was known for little else. ..Till, one day in 1942, an incident suddenly gave it a brief moment of heightened attention. → Continue
Here is an interesting video from the Wall street Journal on an innovative retailing venture in Kerala, India! A win- win ! Pl follow the link.
This is a slice of an educational experience I had during early schooling at Kottakkal. An experience that is almost a forgotten dream from a mythical past. Days at school filled with fun, frolic and yes, fear.
I studied up to the III Form (8th Std) at Kottakkal before my mother and uncle decided to shift me to Delhi. In the best Mrumakkkathayam tradition, my uncle decided to take care of me , his only sister’s only son. This meant our shifting to New Delhi when I was only twelve.
I am lucky enough to be associated with Prof. Raja for the last ten years. I could learn many things from him because of the long and extensive interaction with him. I am happy that not only I but now many, many others on the web will be benefited from his ideas through his website.I really liked the article titled “Turning a Person into a Brand” on the website. I expect many more such articles to come on the website.
GIDC ROFEL BUSINESS SCHOOL, VAPI
Indeed good recognition of your excellent work over the years acknowledged by some of the renowned personalities. On a personal front it has been wonderful knowing you and Indira as good human beings. Best wishes, always.
Dr Vinod Karnik,
Chairman – Sygnet Consultants
These motivational series on leadership and team building are of absorbing interest. Simple and direct and yet captures your imagination. Management trainers would find them useful.
One of the sources that I frequently turn to for quick updates on current business trends, is Knowledge @Wharton website. You will find on that website analyses of thoughts and practices in the world of management, interviews with leading thinkers who are shaping the lives of millions through their power or influence.
Knowledge @Wharton is the Wharton School’s online business journal. It is an expression of the School’s willingness, perhaps eagerness, to share its intellectual capital. → Continue