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Address of K C R Raja at the Life time Achievement... I am indeed grateful to you for conferring on me this prestigious Lifetime Achievement Award . I recall that this award was instituted in 1966 and the first recipient was Mr Arvind Mafatlal...

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THAT PENUMBRA OF APPROBATION THAT PENUMBRA OF APPROBATION "There is no penumbra of approbation round the theory of equilibrium. Equilibrium is just equilibrium." Discuss. Yes, this was a question we had in our Economics paper...

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Swami Vivekananda at Harvard Swami Vivekananda’s stay at Harvard , although well documented, presents many incidents that have been relatively unnoticed. This, the 150th year of Swamiji’s  birth anniversary, is an appropriate...

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Vishwanath’s First Century and a Kick start to my... It is amazing how a small incident can make a crucial difference to your life and career. This was what Vishwanath’s test debut did to me. I was a relatively junior official in my company. I knew I was...

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Meeting Satyajit Ray......and into Ashani Sanket (Satyajit Ray and I have had very little in common, personally and certainly not professionally. Most mornings I drove past Ray's house on Bishop Lefroy  Road and parked my car close by. I had, however...

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Introducing the Garware Institute of Career Education

Category : Non Profits

Introducing the Garware Institute of Career Education  at the  First Abasaheb Garware Memorial Lecture in University Convocation Hall, Mumbai on 8 December 2004. The memorial lecture was delivered by Dr Arun Nigvekar, Chairman, University Grants Commission.

 I am indeed honored to be asked to welcome you on behalf of the Advisory Committee, the students, faculty and staff of the institute today to the First Abasaheb Garware Memorial lecture. I remember at the first anniversary of the institute in 1985 we had the then Chairperson of the University Grants Commission, Dr Madhuriben Shah as the Chief Guest. Abasaheb was with us then and was on the dais to grace the occasion. It would gladden his heart immeasurably to know, from where he is that today we have Dr Nigavekar not only to be the Chief Guest but deliver the first annual lecture named after him. On your behalf I should like to welcome Dr Nigavekar in our midst.

As the first Director of this Institute, I had the rare privilege of participating in its growth in its formative years. I would like to refer briefly to the guiding principles that helped us through a difficult period of infancy.

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Cricket:Enough is Enough

Category : Non Profits

Disastrous defeats on the home turf against Pakistan and England have been hard to bear. Particularly since they came after the humiliation  we had in England and Australia last year. Where do we turn ?

Commentators have been quick to call for several half measures. Sacking of Dhoni, Sehwag, replacing this person with that etc., quick fixes that, they hope will bring some improvement in performance.

Amidst all this, the BCCI has maintained an unusual calm, pretending that nothing serious has happened. Like the Bourbons, BCCI seem to have learnt nothing and forgotten nothing. As one foreign player remarked,they seem to be obsessed with cash more than with cricket. After all the next IPL season is not far away. That  is where cash is and they must get ready for the big carnival.

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Address of K C R Raja on the Kalyan Banerjee Leadership Lecture series

Category : Non Profits

This was during the inaugural function on  24 December 2011 at the Jamnabai Narsee auditorium, Vile Parle West, Mumbai. Dr R A Mashelkar inaugurated the series with a lecture on Reinventing India

Two decades ago, in a hall not far from here, an Indian R I President inaugurated one of Bombay West’s most prestigious projects- a Chair in Management of Non profit Organisations at a leading management institute in India. Today, twenty years after, we have another RI President, an Indian R I President-and I take the liberty of saying our own- President Kalyan Banerjee not to inaugurate but to  witness the launch of a  program in his name – the Kalyan Banerjee Leadership Lecture series. The Chair in Management was a momentous steo and has helped produce scores of young social entrepreneurs. It is our belief that today’s launch of the annual lecture series will prove equally auspicious and will have a significant social impact.

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Why this Kolaveri di…….indeed why?

Category : Non Profits

The phenomenal success of Kolaveri di is now being discussed in marketing sessions at leading management institutes. Dhanush would probably be the first to agree that the unintended consequences of his effort should not be elevated to the outcome of a grand marketing strategy. It is a fun song. It just happened.

Reporting in the Times of India of 5 December, Chitta Unnithan quotes an IIM Professor’s reference to the song as “a perfect example of viral marketing, which has created a huge difference in the world of publicity”.

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DR K C K E Raja

Category : Miscellany

FOND MEMORIES – Of Dr Kuttiettan Raja

(Of a Life that made a difference to many lives.)

At the age of twelve, I was told by my mother and uncle that I would shift permanently and pursue my school and college studies in Delhi. My uncle took charge of my life from then onwards and I spent over 19 years, the most impressionable years of my life with him. Till his death in 1963, he tried to give me the best he could.

Today, at a distance of 48 years, I can perhaps see and feel his presence with a deep sense of love and gratitude. I am recording for my own satisfaction observations on what I have seen and heard of him during those years.

As a member of what was once one of the most orthodox families in Kerala, he had many firsts. He was the first member of our family (all three branches) to become a medical doctor, the first to go abroad for higher studies (going abroad was then frowned upon by the conservative, senior members of the family) the first Indian to hold the highest post in health administration in India.

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The Japanese Threat and the Long March to Kozhichena

Category : Miscellany

As I drove from Kozhikode to Kottakkal last summer, my eyes suddenly spotted the word Kozhichena on a small signpost. Did it ring a bell? It did. Of my first and only visit more than 60 years ago, under strange circumstances. Of the Japanese threat and of our school’s long march to Kozhichena in my second year in high school.

Kozhichena’s claim to recognition lay in its being the training hub of the Malabar Special Police (MSP). The MSP was a para military force , set up by the British Raj soon after the Moplah Rebellion in 1921,to handle all forms of disorder in the Malabar region which then was part of the Madras Presidency. The MSP was  specially trained in the brutal tactics of torture. Even we , the children, had heard of their skills of savagery. In the pre- independence period,MSP used their tactics indiscriminately on whoever fell into their hands, be they communists, communalists or congressmen.

Kozhichena was known for little else. ..Till, one day in 1942, an incident suddenly gave it a brief moment of heightened attention. → Continue

Floating Supermarkets in Kerala!

Category : Non Profits

Here is an interesting video from the Wall street Journal on an innovative retailing venture in Kerala, India! A win- win ! Pl follow the link.

http://online.wsj.com/video/floating-supermarket-caters-to-indian-villagers/AF2D474B-97BE-4661-AF30-9236E410A7B9.html

Kottakkal and the Malabar Six

Category : Miscellany

This is a slice of an educational experience I had during early schooling at Kottakkal. An experience that is almost a forgotten dream from a mythical past. Days at school filled with fun, frolic and yes, fear.

I studied up to the III Form (8th Std) at Kottakkal before my mother and uncle decided to shift me to Delhi. In the best Mrumakkkathayam tradition, my uncle decided to take care of me , his only sister’s only son. This meant our shifting to New Delhi when I was only twelve.
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An Approach to Planned social Change: Social Marketing

Category : Non Profits

Marketing of social causes-referred to as Social Marketing- has, over the years,  grown into a specialised application area. The growth has been slow but significant. Be it in fundraising ,health communication, or social welfare program,s the social sector has been increasingly looking to marketing expertise for conceiving an agenda of action and then implementing it.

This was not so  way back in late 1970’s when I started teaching the subject.The place was the Jamnalal Bajaj Institute of Management of the University of Mumbai and the class, the first batch of students doing the Masters Programme in Marketing Management. The subject had not become fashionable then and had not entered the curriculum of any other programme including the full time MMS programme.

The Director, Dr Varanasy Murthy himself had put together the syllabus. When he told me to handle it, I was nervous and said I did not have the expertise to teach the subject. He said” If had found an expert I would not have called you. Try to coordinate the programme. Organize presentations by leaders of social service organisations and research bodies and get your students to analyse them in marketing terms and come up with solutions”

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Lucky enough to be associated with Prof. Raja

Category : Feedback

I am lucky enough to be associated with Prof. Raja for the last ten years. I could learn many things from him because of the long and extensive interaction with him. I am happy that not only I but now many, many others on the web will be benefited from his ideas through his website.I really liked the article titled “Turning a Person into a Brand” on the website. I expect many more such articles to come on the website.

Devang Desai,
GIDC ROFEL BUSINESS SCHOOL, VAPI