K.C.R Raja

Coach & Counsellor

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Kottakkal and the Malabar Six

This is a slice of an educational experience I had during early schooling at Kottakkal. An experience that is almost a forgotten dream from a mythical past. Days at school filled with fun, frolic and yes, fear.

I studied up to the III Form (8th Std) at Kottakkal before my mother and uncle decided to shift me to Delhi. In the best Mrumakkkathayam tradition, my uncle decided to take care of me , his only sister’s only son. This meant our shifting to New Delhi when I was only twelve.
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An Approach to Planned social Change: Social Marketing

Marketing of social causes-referred to as Social Marketing- has, over the years,  grown into a specialised application area. The growth has been slow but significant. Be it in fundraising ,health communication, or social welfare program,s the social sector has been increasingly looking to marketing expertise for conceiving an agenda of action and then implementing it.

This was not so  way back in late 1970’s when I started teaching the subject.The place was the Jamnalal Bajaj Institute of Management of the University of Mumbai and the class, the first batch of students doing the Masters Programme in Marketing Management. The subject had not become fashionable then and had not entered the curriculum of any other programme including the full time MMS programme.

The Director, Dr Varanasy Murthy himself had put together the syllabus. When he told me to handle it, I was nervous and said I did not have the expertise to teach the subject. He said” If had found an expert I would not have called you. Try to coordinate the programme. Organize presentations by leaders of social service organisations and research bodies and get your students to analyse them in marketing terms and come up with solutions”

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Lucky enough to be associated with Prof. Raja

I am lucky enough to be associated with Prof. Raja for the last ten years. I could learn many things from him because of the long and extensive interaction with him. I am happy that not only I but now many, many others on the web will be benefited from his ideas through his website.I really liked the article titled “Turning a Person into a Brand” on the website. I expect many more such articles to come on the website.

Devang Desai,
GIDC ROFEL BUSINESS SCHOOL, VAPI

Knowledge @Wharton

One of the sources that I frequently turn to for quick updates on current business trends, is Knowledge @Wharton website. You will find on that website analyses of thoughts and practices in the world of management, interviews with leading thinkers who are shaping the lives of millions through their power or influence.

Knowledge @Wharton is the Wharton School’s online business journal. It is an expression of the School’s willingness, perhaps eagerness, to share its intellectual capital. Continue reading

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